Monthly Archives: February 2012

Creating a Portfolio for Job Interviews

My college age daughter, Barbara, was way ahead of me on this one.  Just last week she had sent out close to 20 cover letters requesting interviews for summer PR internships.  She had designed a one page resume that really … Continue reading

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Cover Letters: Keep Them Simple But Targeted

Keep It Simple! It can be tempting to minimize the importance of writing a well-thought-out cover letter.  After all, when you’re done writing or rewriting your resume over and over again you are just eager to get it out in circulation.  … Continue reading

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The Power of Money

I finally got my daughter’s old IPod to work and I’ve been using it while pounding along on the trend mill at the gym these past few mornings.  Just by chance, I uploaded the keynote address of author Lynne Twist, … Continue reading

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The Value of a Career Brand

Build your own career brand before someone else does it for you. And they will! Take control over how others see you, how they remember you and then if they want to do business with you. This is your reputation … Continue reading

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Build Your Own Brand

Build Your Own Brand, by Doug Dvorak, 2010. The wonderful cartoon on this brand new book caught my eye! Dvorak writes in a simple “cut to the chase” style that captures the essence of building, designing and then maintaining a … Continue reading

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