Monthly Archives: February 2009

Feb 2009: New Rules of PR

The New Rules of Marketing & PR, by David Meerman Scott, John Wiley & Sons publishers, 2007.

Judith Harlan recommended this book and it has opened my eyes to the power of using technology to connect with others and to provide on-going value to them.

Read the first chapter for an excellent introduction to what is new and how these new rules can take you to that next level. David Meerman Scott wrote this book in 2007, and despite the turbo-fast speed of change on the Web, his marketing insights hold true today.

Browse the book’s chapters on Internet-based PR, pod-casting, blogging, and social networking. Then, pick out what you think will enhance your company’s position, and either do it yourself or bring in someone with the knowledge and expertise – like Judith – to make it happen for you.

I loved the chapter on Thought Leadership. Don’t miss this one. It is fundamental to almost everything else you might do in today’s marketing arena. This concept is one that Judith has skillfully wound into my e-newsletter each month. The result? I always get a flurry of response emails after folks read my e-newsletter, most commenting on what I’ve offered in Kit’s Tip for the month.

As you revamp and take your business into 2009, go with confidence, and use technology not to distance yourself from the world, but to Connect!

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February Tip: Use Techonology to Add Value to Others

There are many, many uses of technology to take yourself to the next level of business success, which means lots of choices and decisions for you to make.

How to begin?By asking yourself, “What do I want?” This is the “Why am I doing this?” question. Do I want to keep my job in this tough economy, move into a new job, attract new clients, build my own business or just stay socially in touch. And then think carefully about what value you can provide your target audience. This is key! This is what people are thinking – how can you make their lives easier? What do they come to you for and why? Keep in mind those trends we were talking about last month and ask yourself “Why” and then Who, What, When, Where and How. Answer those questions and you have the beginnings of a marketing plan for yourself!

  • Who is my ideal client/customer/audience?
  • What value can I provide them?
  • When is the best time to reach them?
  • Where are they?
  • How do I reach them?
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