Monthly Archives: December 2012


Enchantment: The Art of Changing Hearts, Minds, and Actions, by Guy Kawasaki, 2011.

Is it possible to convince people to dream the same dream that you do and then to inspire them to invest their hearts, souls & actions into making that dream a reality? That’s tough for any experienced leader to do.

But Kawasaki tackles this challenge in a most unique way. He believes that any of us can “enchant others” into making positive, sustainable changes in their own lives and in our global world. Examples include initiating a major social change, launching an innovative product or taking your company to that next profitable level.

Is that too unrealistic? Maybe not . . . as I read further, I realized that this is exactly what great world leaders and the most successful entrepreneurs do – they enchant others to believe in causes bigger than themselves. And we all benefit as a result. It’s a fascinating book!

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Be Enchanting – Learn How to Smile Like George Clooney

The first step to enchanting anyone is “likeability”. Coming across as a grumpy old man too tired to learn new tricks (now that’s a personal brand no one wants) is not going to help you enchant anyone to go over and beyond. Instead, we need to ensure that people like us and we start with the most basic skill – smiling.

Try to smile like George Clooney. He has a smile that radiates from his eyes. Yes, the muscle surrounding our eyes is called the orbicularis oculi muscle and this muscle is what squeezes together to create those crow’s feet or laugh lines (as my sister calls them). A smile that uses all of these eye muscles has its own name – the Duchenne Smile – named after Guillaume Duchenne, a French neurologist.—

It’s actually not hard to have a radiating smile if you practice this simple tip – as you are walking into a room this holiday season think about some pleasant memory or upcoming fun plans. Let yourself dwell on those thoughts to give yourself that nice lift. Now keep them in mind and let your smile shine through!

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