Monthly Archives: October 2014

LinkedIn Tip: Start With A Powerful Headline

The headline at the top of each LinkedIn profile is my favorite part. Along with your picture, the headline tells me a lot. In a glance, I can see what your areas of expertise are and therefore how we might connect or even work together.

Take your time in developing a powerful, effective headline. Don’t just use your current job title which is the default from LinkedIn. It’s so boring! Instead, identify your skill sets (what you want to be known for) and then list them with a straight vertical line between them. Look at my own LinkedIn profile for an example

You can also use a “benefit statement” approach which allows you to put the benefit you bring to others into one sentence. This works particularly well if you are promoting one highly specialized skill like website design, real estate sales etc.

Either way, make sure that your headline is concise, engaging and value-driven. This first impression can make all the difference in opportunities arriving at your door!

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Maximum Success with LinkedIn

Maximum Success with LinkedIn: Dominate Your Market, Build a Global Brand, and Create the Career of Your Dreams, by Dan Sherman, The McGraw-Hill Companies, New York, New York, 2013.

If you are a professional at any stage of your career journey you will find this book invaluable.  LinkedIn has become the indisputable leader in connecting professionals together to maximize business and career success.

Sherman has a delightful way of writing this easy-to-read book.  Each chapter (starting with “Love at First Click”) takes us through how to design our profile so that others can find us easily, know what services we offer, how to contact us and what the final benefits will be in working with us.  Pick up this book and read it over the weekend.  And then send me an invitation to connect.  I always enjoy learning what my colleagues are doing and LinkedIn is the ideal way to do that.  It’s easy, free and powerful!

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