Build Your Own Brand, by Doug Dvorak, 2010.
The wonderful cartoon on this brand new book caught my eye! Dvorak writes in a simple “cut to the chase” style that captures the essence of building, designing and then maintaining a brand for you as a professional.
He takes us through the steps on building your personal brand and then how to maximize the Internet and social media to promote your brand. Dvorak even has an excellent chapter on promoting your brand during tough economic times – very timely. But my personal favorite is how to add humor to your brand.