Career Distinction: Stand Out by Building Your Brand, by William Arruda & Kirsten Dixson, John Wiley & Sons, Inc., 2007.
This book is terrific! If you are moving up in your career, over or even into an entirely new field, this book is a “must read” over and over again! Arruda is known as the “Personal Branding Guru” for his groundbreaking work in helping people identify and maximize their personal brands.
In 2001, he launched the 360Reach Personal Brand Assessment and since that time has worked with hundreds of professionals in identifying and maximizing the power of personal branding. Pick it up, learn how to identify your “unique promise of value” and take your career to that next level.