The Starbucks Experience: 5 Principles for Turning Ordinary Into Extraordinary, by Joseph Michelli, 2007.
There is a wealth of wisdom in this short, easy to read book about how to get and keep loyal customers that come back to you over & over. Michelli takes us through the Starbucks “Five Ways of Being” that have created a company that “aspires to enrich the human spirit”. Starbucks knows what’s important to all of us – a sense of connection – and has consciously built that into their business plan very successfully. Enjoy reading each of the five principles and learn how to turn the ordinary of your business into the extraordinary of your future.