Category Archives: Networking

Power of Intention in the Job Search!

Over the last couple of weeks I have been writing about my college-age daughter’s summer internship quest through the streets of New York City.  Barbara’s journey has given me wonderful material for this blog and allowed me to share with you the multiple complex steps of going through an intense job search.  And it’s been at an amazing pace!

What we all can learn from Barbara is the power of intention.  Early on, Barbara knew what she wanted . . . and she was determined to make it happen.  Being a strong “J” on the Myers Briggs Personality Inventory (MBTI), Barbara figured out what she needed to do: when she needed to do it, and then (with a bit of help from Coach Mom) how to move through these steps quickly but effectively. The result . . . a summer internship at a prestigious firm in New York City for the summer.

This is what Barbara did . . . not alone because a savvy job seeker pulls in all the resources they can.  So she had  excellent help from the Career Center at Syracuse University,  New House School of Communication, and late night help from her ever faithful Coach Mom.

It’s a Journey – Not for the Faint of Heart

It’s tough and not for the faint of heart.  But this list of the “must dos” of a job search will give you some ideas if and when you start thinking about a delicious new career chapter for yourself – or maybe for one of those family members who are also itching for a change.

These were Barbara’s 12 job search steps . . .

  • Clarified exactly what she wanted – the who, what, where, when & why
  • Maximized networking contacts & references to open doors
  • Used professional resources and offers of help appropriately
  • Designed an eye-catching resume specific to the PR industry
  • Created targeted cover letters that matched need to value
  • Personalized follow-up emails to ensure a prompt response
  • Complied a “I Can Do” mini-portfolio
  • Rehearsed telephone interview strategies and questions (& debriefed afterwards)
  • Prepared physically, emotionally & mentally for on-site personal interviews (& debriefed afterwards)
  • Sent personal thank you letters after every interview
  • Graciously handled final offers & negotiated hiring terms/days/responsibilities etc.
  • Celebrated!

Is It Worth It?

If you are ready for a brand new career or to take your career up to that next level the answer is a solid YES. But it takes work, perseverance and a belief in yourself that you can make something happen. It might take longer in this tough economy but don’t give up . . . just give it time. And if you get stuck, call me!

 

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The Power of Story Telling in Interviews

Do you get a little nervous and tongue-tied when asked to describe your talents, skills and strengths in a telephone or face-to-face interview? That’s normal.  It’s not that you don’t have anything to say – actually you have lots to say – but the challenge is saying something concise and meaningful in a way that captures the interviewer’s interest and conveys the value you can bring the organization.

So try this new, old approach . . . story telling. Everyone loves a good story.  And people remember a good story because it creates a visual image for them.  We come alive while both telling stories and listening to them.  Stories are powerful, but they take planning to avoid the pitfall of a tale that goes on and on.

Selecting Strengths for a Story

Here’s how to get started in deciding what is most important to communicate in an upcoming interview.  First, think of a strength that you want to highlight for the interviewer(s).  This strength should speak to one of these five P.E.A.K.S areas:

  1. Your Personal Characteristics (ability to work in a team, leadership, handle conflict, attitude etc.)
  2. Your professional Experience in this industry or in the responsibilities being requested
  3. Your Accomplishments which you have been recognized for by your colleagues
  4. Your Knowledge (formal education and on-going professional development)
  5. Your range of Skills appropriate to this job opening.

Use the C.A.R. to Create Your Story

Once you have selected the strength that you want to showcase take a minute to rough out one short paragraph that tells the story.  And here’s the trick . . . use the C.A.R. format.  This works beautifully to keep your story short and to the point.

  • C = Challenge (what was the challenge you faced ie. new project, a conflict etc)
  • A = Action  (what was the action you took – focus on your actions)
  • R = Results (what were the concrete results that happened as a result of your actions)

And then the icing on the cake is tieing in the results with the value you could bring this company if hired.  Play with this . . . do one story completely and then a couple more.  Shoot for about 8 – 10 short stories.  Create a cheat sheet for yourself with the C.A.R. format.  For each story hit each of the three points briefly adding in the final touch of the value you would bring.

Practice each story out loud to your dog but don’t overdo it.  You want your natural voice, enthusiasm and energy to come through as you’re telling the story.  After all, you’re talking about you at your best.  Good luck out there, and if you see me along the way tell me your best story.  I’d love to hear it!

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Acing a Telephone Interview

In my blog postings over the last  two weeks, I’ve been sharing ideas and tips on how to best apply, interview and secure a competitive job offer.  My most recent inspiration is coming from daily phone calls from my college age daughter, Barbara, who is pursuing PR internships in New York City for this upcoming summer.

Barbara doesn’t allow any “grass to grow” under her feet.  She is beautifully organized; goal oriented and very persistent.  Thank goodness I’m an experienced career professional but even I have a hard time keeping up with her especially trying to help edit cover letters at 11:00pm!  But you can’t argue with success when she’s getting positive responses back within just days.

So here we go . . . now I’m helping her prep for a telephone interview scheduled for tomorrow morning.  My “go-to” reference on preparing for all kinds of interviews is Job Search Magic, Susan Whitcomb, 2006.  It’s simply the best resource on how to psychologically, physically and mentally prepare for a telephone or personal interview.

Here’s my favorite list taken in part from Whitcomb’s “Dozen Must-Do’s in Telephone Interviews”.  I’ll be passing them on to Barbara when she calls me late, late tonight.  These are great tips for all of us to remember.

  • Set up a very quiet place without interruptions (no dogs barking!)
  • Convey warmth, friendliness and professionalism in your opening.
  • Ensure you have a good phone connection (use a head set if possible).
  • Listen closely – try closing your eyes to really concentrate.
  • Use SMART stories to give concise answers.
  • Be aware of your voice especially if it is too soft.
  • Shorten up your responses – don’t go on & on.
  • Expect the unexpected (a role play, case example etc.).
  • Take notes but don’t let writing things down distract you.
  • Always ask for the job if you really want it!

The best part for me is being able to coach Barbara in my area of expertise to be the very best she can be.  My business tag line has always been “Powerful Partnerships for Powerful Results”!

 

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Creating a Portfolio for Job Interviews

My college age daughter, Barbara, was way ahead of me on this one.  Just last week she had sent out close to 20 cover letters requesting interviews for summer PR internships.  She had designed a one page resume that really sparkled and then wrote a personal cover letter for each place to capture the value she would bring to the organization.  She sent them out all within three days and even carefully timed them to drop in the hiring manager’s email box first thing in the morning.

Whatever she said seemed to work – she got four interview requests almost immediately as well as several other inquires for more information.  After the first flurry of responding back to each person, she is nowpreparing for the first phone interview and then will be off to New York City for several face-to-face interviews.

And here’s where she was ahead of me . . . by this afternoon she was already at the printer having several career portfolios copied and bound.  She had selected which documents were most valuable to include (writing samples; two letters of reference; resume etc.) and knew to keep it simple, clear and concise.  She had some business cards made up as well.  You could hear the confidence in her voice as she knew that these marketing tools would be the “icing on the cake”.

Why go to this much effort?  Not many people do but the really savvy job seekers know that it’s well worth the effort.  After all, interviewing for full-time employment; an internship or even a volunteer position is all about marketing yourself.  And walking into an interview prepared with a portfolio that has been customized for a particular position sends a strong message that you’re prepared, self-confident and ready to work.  And bottom line . . . your portfolio provides tangible proof that you are who you say you are – that speaks to your authenticity and credibility.

One of my more popular training courses is “Building a Powerful Career Portfolio” which takes people through the process of complying a career portfolio and then into practicing how to share a portfolio with a hiring manager for maximum impact.  Social media has embraced this message as well.  Your LinkedIn profile, personalized website and on-line presence are essentially the same thing.

But the real benefit to your career portfolio is the acknowledgement that you’ve done some wonderful things over the years (we tend to forget) and that psychological boost feels really good going into any kind of interview.  Plus, it’s great fun to show off to your older brother!

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Cover Letters: Keep Them Simple But Targeted

It can be tempting to minimize the importance of writing a well-thought-out cover letter.  After all, when you’re done writing or rewriting your resume over and over again you are just eager to get it out in circulation.

Slow down and remember that your cover letter is just as important as your resume.  Without it, your reader may never look at your resume.  But with a clear and concise cover letter your potential employer or networking contact becomes interested in learning more about you.  That’s what you want.  And hopefully, your reader is also motivated to invite you to discuss the position further or to come in for a formal interview.  Bottom line . . . your cover letter opens up doors for you to move to that next step in the hiring process.

Keep It Simple & Targeted

But you don’t have to start from scratch.  Use the hard work you put into your resume to identify what makes you unique and valuable to this specific employer for this specific position. Note that I’m saying “specific”.

Your cover letter must be very targeted.  It should clearly tie in your qualifications, skills and talents to what this potential employer is looking for – their needs at this time.  You are positioning yourself as their best solution.

Keep it simple by remembering that your cover letter just needs to do these five things:

  1. Introduce Yourself
  2. Capture the Reader’s Interest in You
  3. Highlight & Link Your Qualifications to the Needs of the Reader
  4. Identify the Clear Value You Will Bring Upon Hire
  5. Motivate the Reader to Call You!

An excellent resource is “Cover Letter Magic, 3rd Edition” by Wendy Enelow & Louise Kursmark, Career Masters Institute, 2007.  I use this book all the time because it gives a clear road map (with six steps) on how to identify your key selling points; condense them into strong summary sentences and then how to integrate them into customized cover letters.  Almost makes it easy to do!

 

 

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