Monthly Archives: October 2010

October 2010: Generations INC.

Generations, INC: From Boomers to Linksters – Managing the Friction Between Generations at Work, by Meagan Johnson & Larry Johnson, 2010.

AND How Not to Act Old: 185 Ways to Pass for Phat, Sick, Hot, Dope, Awesome, or at Least Not Totally Lame, by Pamela Redmond Satran, 2009.

I was reading both of these books at the same time and rolling on the floor with laughter.

The first, Generations, INC, is brand new and written by a father-daughter team who are right on. In a lively conversational style, they address what is happening right now in 2010 at our workplaces. The value and uniqueness of their book is that they go beyond just describing the generational differences to really teaching us how to lead and manage the five generations (yes, five!) that now are working together.

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October Tip 2010: Know Your Audience and Generational Context

Know your audience. Know the generational context of the person you are talking with.

How do they see the world around them; what really matters to them and how can you effectively connect with them. That is the secret to working and communicating effectively across the generations.

Here are some ideas if you are the manager/leader to maximize the gifts that each generation brings to our workplaces these days.

  • Traditionalists (1918-1945). Use their life wisdom especially in times of change
  • Baby Boomers (1946 – 1964). Give them new challenges to stretch & grow
  • Generation X (1965 – 1980). Keep things moving & provide autonomy
  • Generation Y (1981 – 1995). Have them take the lead with technology
  • Linksters (born after 1995). Tap into their expertise with social networking


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