Simon Sinek has captured a powerful concept that can take our leadership influence to an amazing, higher level. He challenges us to look deeply into the “Why” of our work first before ever addressing the “How” or “What” of what we do. He makes us think – and it all makes sense. So if we want to engage and inspire others in any way, we need to start with the “Why”. Try it and let me know how it’s working for you!