Feb 2009: New Rules of PR

The New Rules of Marketing & PR, by David Meerman Scott, John Wiley & Sons publishers, 2007.

Judith Harlan recommended this book and it has opened my eyes to the power of using technology to connect with others and to provide on-going value to them.

Read the first chapter for an excellent introduction to what is new and how these new rules can take you to that next level. David Meerman Scott wrote this book in 2007, and despite the turbo-fast speed of change on the Web, his marketing insights hold true today.

Browse the book’s chapters on Internet-based PR, pod-casting, blogging, and social networking. Then, pick out what you think will enhance your company’s position, and either do it yourself or bring in someone with the knowledge and expertise – like Judith – to make it happen for you.

I loved the chapter on Thought Leadership. Don’t miss this one. It is fundamental to almost everything else you might do in today’s marketing arena. This concept is one that Judith has skillfully wound into my e-newsletter each month. The result? I always get a flurry of response emails after folks read my e-newsletter, most commenting on what I’ve offered in Kit’s Tip for the month.

As you revamp and take your business into 2009, go with confidence, and use technology not to distance yourself from the world, but to Connect!

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