Book Yourself Solid: The Fastest, Easiest, and Most Reliable System for Getting More Clients Than You Can Handle Even If You Hate Marketing and Selling, Michael Port, 2011.
This brand new book is literally stuffed full of fantastic ideas for a small business owner. Some of my favorite parts were how to identify my “ideal client”; understanding why people buy from me; ideas on pricing services and then seven powerful chapters on how to market ourselves and our businesses.
Port’s energy and passion for seeing us succeed flows out of every chapter. I love how he signs off with a note, “Never hesitate to be in touch. We’re here to serve you. And it’s an honor to do so”. Now that is impressive. So pick this book up and read it cover to cover and back again. It’s that good!