Personal Branding for Dummies, by Susan Chritton, M.Ed. John Wiley & Sons, Inc., 2012.

This brand new book is a great “nuts to soup” on crafting a personal brand for yourself. Normally, I’m not attracted to these yellow jacketed “Dummy” books but this one is really good. After hearing author Susan Chritton present on an ICF conference call, I picked up the book and read it all the way across country on a recent East Coast trip. Now I’m having fun watching how corporate and personal brands show up in our world. Check out my recent blog for a funny story about Southwest Airlines!