The Zen of Social Media Marketing: An Easier Way to Build Credibility, Generate Buzz, and Increase Revenue, by Shama Hyder Kabani, 2010.
What a perfect start to this book: “Social media marketing does not have to be a struggle”. That hooked me right away. In this short, compact paperback, Kabani starts with a great question, “Why bother?” And then she convinces us that social media sites are where the people are and that they are already talking about us anyway.
So if we want to be part of that conversation, connect quickly with others and be seen as a thought leader in our areas of expertise, then social media is where we need to be. And this book truly takes the struggle out of it!