February Tip: Use Techonology to Add Value to Others

There are many, many uses of technology to take yourself to the next level of business success, which means lots of choices and decisions for you to make.

How to begin?By asking yourself, “What do I want?” This is the “Why am I doing this?” question. Do I want to keep my job in this tough economy, move into a new job, attract new clients, build my own business or just stay socially in touch. And then think carefully about what value you can provide your target audience. This is key! This is what people are thinking – how can you make their lives easier? What do they come to you for and why? Keep in mind those trends we were talking about last month and ask yourself “Why” and then Who, What, When, Where and How. Answer those questions and you have the beginnings of a marketing plan for yourself!

  • Who is my ideal client/customer/audience?
  • What value can I provide them?
  • When is the best time to reach them?
  • Where are they?
  • How do I reach them?
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