Author Archives: Kit Prendergast

Cover Letters: Keep Them Simple But Targeted

It can be tempting to minimize the importance of writing a well-thought-out cover letter.  After all, when you’re done writing or rewriting your resume over and over again you are just eager to get it out in circulation.

Slow down and remember that your cover letter is just as important as your resume.  Without it, your reader may never look at your resume.  But with a clear and concise cover letter your potential employer or networking contact becomes interested in learning more about you.  That’s what you want.  And hopefully, your reader is also motivated to invite you to discuss the position further or to come in for a formal interview.  Bottom line . . . your cover letter opens up doors for you to move to that next step in the hiring process.

Keep It Simple & Targeted

But you don’t have to start from scratch.  Use the hard work you put into your resume to identify what makes you unique and valuable to this specific employer for this specific position. Note that I’m saying “specific”.

Your cover letter must be very targeted.  It should clearly tie in your qualifications, skills and talents to what this potential employer is looking for – their needs at this time.  You are positioning yourself as their best solution.

Keep it simple by remembering that your cover letter just needs to do these five things:

  1. Introduce Yourself
  2. Capture the Reader’s Interest in You
  3. Highlight & Link Your Qualifications to the Needs of the Reader
  4. Identify the Clear Value You Will Bring Upon Hire
  5. Motivate the Reader to Call You!

An excellent resource is “Cover Letter Magic, 3rd Edition” by Wendy Enelow & Louise Kursmark, Career Masters Institute, 2007.  I use this book all the time because it gives a clear road map (with six steps) on how to identify your key selling points; condense them into strong summary sentences and then how to integrate them into customized cover letters.  Almost makes it easy to do!

 

 

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The Power of Money

I finally got my daughter’s old IPod to work and I’ve been using it while pounding along on the trend mill at the gym these past few mornings.  Just by chance, I uploaded the keynote address of author Lynne Twist, The Soul of Money from the International Coach Federation (ICF) conference in St. Louis, MN 2006.

I closed my eyes and remembered what an incredible presence Twist was on that stage in front of 1,400 coaches from around the world.  And she was talking about this funny subject of money.  It’s a subject near and dear to the hearts of all us entrepreneur coaches but Twist put a whole different perspective to it.

Money Was Invented

Money doesn’t grow in our natural world.  It is an human invention and was originally created to facilitate the sharing of goods and services.  But somewhere along the way we started to give immense power to money – even over human life.  People will go to the extreme all in the name of money – damaging personal relationships; destroying natural resources and always their own soul, values, time, energy and spirit.

Now, rather than relating to money as simply a tool that was invented to make life easier we have come to assume that money is everything –  it has control over our lives and happiness.  Interesting . . .

A Coach’s Perspective

Recently, I met an accomplished young woman executive that was looking to fast track her career into an area that really didn’t interest her.  “Why?” I asked.  “To make more money”.  She gave many reasons around having more material possessions but more happiness?  This conversation was a powerful confirmation of what Twist was talking about.  The power we give money . . . do we really want to give away our heart and soul?

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The Value of a Career Brand

Build your own career brand before someone else does it for you. And they will! Take control over how others see you, how they remember you and then if they want to do business with you. This is your reputation and a positive reputation is essential for a successful career. But it does take some real thought, time and commitment – and only you can do it.

Susan Whitcomb, founder of Career Coach Academy, identifies three “building blocks” we can use to start clarifying our own unique brand.

  • First, think of the Adjectives that others would use to describe you. These are typically the soft interpersonal skills such as ethical, committed, motivated or level-headed.
  • Second, think what Nouns or titles would be associated with you? These are the hard industry specific skills such as a strategist, a troubleshooter, a problem solver.
  • Third, what Verbs would describe the value you bring? This is the result, impact or advantages you bring to your work.

The last step is to identify the key needs of your target marketplace and then how your brand aligns with these needs. Stay flexible and creative. Your brand will evolve and represent you at your best!

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Build Your Own Brand

Build Your Own Brand, by Doug Dvorak, 2010.

The wonderful cartoon on this brand new book caught my eye! Dvorak writes in a simple “cut to the chase” style that captures the essence of building, designing and then maintaining a brand for you as a professional.

He takes us through the steps on building your personal brand and then how to maximize the Internet and social media to promote your brand. Dvorak even has an excellent chapter on promoting your brand during tough economic times – very timely. But my personal favorite is how to add humor to your brand.

 

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Decluttering Your Office Space

It’s a challenge!  Stuff just accumulates.  When work is busy and I’m moving fast from developing training to working with my wonderful coaching clients, time just gallops by.  Yes, things get done, projects organized, papers filed . . . most of the time.  But in the whirlwind of daily work life,  it’s tough to keep up with it all especially the paper follow-up and those technology glitches that can stop me cold.

And I’m not the only one that struggles with “stuff” overload . . . even my corporate attorney Dad, who at age 93 still works, has been talking for weeks about not being able to find anything on his desk.  I tried to help him yesterday and even I couldn’t find anything on his desk.

Is it hopeless?  Is it worth the effort?  Yes, but it takes real determination ’cause frankly it’s not much fun to unload the office and start reorganizing from scratch.  But “decluttering” is the best thing you can do for your psychological health, your work productivity and your pocketbook.

Here’s How to Start . . .

These three steps work well for me – modify for what works well for you.  As my twin sister would say “Don’t over think it.  Just keep moving”.

First, set the timer for 45 – 50 minutes so you have an end in sight (or go by project).

Second, identify one small area – the top of your desk, a supply cabinet, a bookcase – just one area that feels doable.  Now literally walk over and pick up everything in that space and carry it into another room.  Yes, just pick it up (don’t sort it) and just carry it into an empty room and put it down on a table in three rough piles:  Keep, Maybe, Toss.  Later you’ll go in and do a quick sort of those piles.  Warning . . . don’t put it on the floor because you’ll never get back to it.

Third, once you’ve cleared out this area stand back and look at it.  It looks different doesn’t it?  And I bet it feels different as well.  Clutter drains energy.  So when you create this physical space you are also creating even a more powerful psychological space.  Give yourself a pat on the back – you did it – and now the ball is rolling.

Keep up the momentum by decluttering another small area each day.  You’ll be pleasantly surprised how one success builds on the next.  You’ll find that there is an optimum time to do this.  A time that you don’t mind doing something kind of mundane and mindless like decluttering.

Putting Things Back

But now you need to bring some things back.  Decide how you what your office space to look.  Be bold.  You may decide to move your furniture around, switch up the pictures, change the decorations or maybe just bring in some fresh flowers each week.  Make it yours and make it good for your soul.

Now go back to that room where you have your three piles.  Touch each item first and decide if you really need it to do your best work.  Is it really necessary?  Is it functional?  Does it contribute to making your office space “feel good”?  Keep it simple and don’t over think it.  But just bring back about 1/3 or less of what you took out.  Remember, more is better!

Now, tomorrow (Saturday) my twin sister and I will head down to my office to continue the momentum of decluttering.  With her help and a bit of nagging we’ll knock out a couple of hours and then hubby Wally will come in on Sunday to help with rearranging the furniture.  That’s before the Super Bowl game!

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