The Value of a Career Brand

Build your own career brand before someone else does it for you. And they will! Take control over how others see you, how they remember you and then if they want to do business with you. This is your reputation and a positive reputation is essential for a successful career. But it does take some real thought, time and commitment – and only you can do it.

Susan Whitcomb, founder of Career Coach Academy, identifies three “building blocks” we can use to start clarifying our own unique brand.

  • First, think of the Adjectives that others would use to describe you. These are typically the soft interpersonal skills such as ethical, committed, motivated or level-headed.
  • Second, think what Nouns or titles would be associated with you? These are the hard industry specific skills such as a strategist, a troubleshooter, a problem solver.
  • Third, what Verbs would describe the value you bring? This is the result, impact or advantages you bring to your work.

The last step is to identify the key needs of your target marketplace and then how your brand aligns with these needs. Stay flexible and creative. Your brand will evolve and represent you at your best!

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