It’s such a simple word “We”.  It’s easy to forget the emotional connection this simple word has the power to create.

Savvy leaders know this and they wisely use “we” in their communication with their functional and project teams.  They know that this word shifts people’s mindset from an “I” or “me” mentality to a shared vision and commitment.

Suddenly, there is a sense of ownership.  It’s subtle but the feeling is that we are in this all together – sink or swim – we are connected together and will all share in the success or failure of our efforts.

That’s very powerful.  And it’s simply a shift in language.  But it must be authentic.  The leader must be genuine in their belief that the synergy of highly motivated and committed people is through a sense of ownership.  As we know it truly “takes a village”.