The Big Enough Company

The Big Enough Company: Creating a Business That Works for You, by Adelaide Lancaster & Amy Abrams, Penguin Group, 2011. www.ingoodcompany.com.

I am fascinated with the message in this brand new book – to build your own company to a size that fits you. Sounds simple but with the uptake in our economy there is a great deal of pressure to expand continuously: to strive for more influence & power with the final goal of steadily increasing profitability.

But what gets lost when we embrace that kind of thinking? Lancaster and Abrams challenge you as an entrepreneur to buck popular “wisdom” and peer pressure to create a business that genuinely fits your needs at this time in your life. Pick it up if you are either starting your own business or have been in business for years as I have been. A new and powerful perspective!

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