The Innovator’s DNA: Mastering the Five Skills of Disruptive Innovators, by Jeff Dyer, Hal Gregersen & Clayton M. Christensen, Harvard Business School Publishing, Boston, MA, 2011.
How do innovative entrepreneurs learn to be so creative? It’s really not such a mystery after hearing co-author Jeff Dyer speak at the recent ASTD Technology conference and reading this insightful book.
All of us can increase our creative mind set by practicing Dyer’s five “discovery skills” regularly. We may not become the next Steve Jobs but all of us can become far better in bringing insight and innovation into our business practices. And it’s good for our business bottom line as well.